See what ran, where and when.
Publisher, network, creative and device-level reporting where supported.
STREAMING TV / CTV / MEASURABLE ADVERTISINGTV made for
TV made for
the big screen.
Measured beyond it.
Put your brand in premium streaming environments, then connect exposure to the leads, appointments and sales your business actually cares about. The screen is only the beginning.
THE MEASUREMENT DIFFERENCE
YOUR ADOn the big screen.Streaming TV exposure
IMPRESSIONStreaming device
→OUTCOMECRM-qualified lead
→RESULTSale / revenue
Matching depends on publisher capabilities, available data and required permissions.
CONNECTED TV LANDSCAPEReal entertainment.
Real entertainment.
Real audience attention.
From major subscription streamers to ad-supported channels and connected-TV devices, we plan around reach, audience and placement quality, not just the cheapest CPM.
YouTubeRokuHuluParamount+PeacockTubiPluto TV25+ additional streaming environments +
Samsung TV Plus · VIZIO WatchFree+ · LG Channels · Sling TV · Fubo · Philo · Xumo Play · Plex · Freevee · The Roku Channel · Tubi · Pluto TV · Crackle · FilmRise · Fawesome · Redbox · DIRECTV STREAM · YouTube TV · ESPN · FOX Sports · NBC Sports · AMC+ · Discovery+ · BET+ · A&E · Lifetime · Hallmark · Bloomberg · Tastemade · Local news streaming
Specific inventory and placements depend on platform availability and buying agreements.
THE 3 CUBED DIFFERENCEAnyone can buy impressions.
EXPOSURE MATCH OPTIMIZE
Anyone can buy impressions.
We want to know what they produced.
Streaming deserves the same commercial accountability as your search and social campaigns. We design measurement around an actual customer journey and optimize toward the strongest available business signals.
Connect eligible signals.
Privacy-conscious matching using consented first-party and CRM data when technically and contractually permitted.
Make better buying decisions.
Shift creative, audience and distribution based on qualified outcomes, not completion rates alone.
BUILT FOR OUTCOMESAUTOMOTIVE HOME SERVICES MULTI-LOCATION
Not just another TV buy.
From ad exposure to sold vehicles.
Connect streaming engagement with lead, appointment and sales outcomes where dealership data supports it.
Automotive approach ↗More than awareness. Booked work.
Coordinate local reach with search, calls and booked-job measurement.
Home services approach ↗National scale, local accountability.
See which markets, messages and customer journeys support growth.
Multi-location approach ↗CTV PLANNING, INVENTORY AND MEASUREMENT01 02 03 04
Buying CTV impressions is only the starting point.
CTV can put a brand in premium streaming environments, but reaching a screen is not the same as reaching a buyer who eventually converts. We build campaigns around the audience, inventory mix, creative and measurable business questions. The important conversation is what to learn after the ads run, not just how many impressions were delivered.
How the work comes together
Define the business event
We agree on which outcomes matter: qualified leads, calls, booked visits or recorded sales. That decision guides the reporting design before media launches.
Plan inventory with transparency
Publisher, genre, device and market choices should follow campaign goals. A low blended CPM is not automatically better value if the mix shifts toward placements that do less to reach the intended buyer.
Connect exposure to available outcomes
Where an approved provider and the advertiser’s data allow, exposure logs can be compared with leads or sales. We distinguish matchable records from unmatched outcomes and describe the model limitations.
Review channels and creative together
Publisher-level delivery, completion rates, frequency, market and creative performance help identify what to test next. We avoid suggesting that completion rate by itself represents customer impact.
WHAT'S IN SCOPE
Built around your goals, not a fixed checklist.
Every engagement starts with a conversation about the business problem, what data and assets are already available, and what would make the work worth doing.
Typical work includes
- CTV audience, market and inventory plan
- Publisher/placement and creative-level delivery reporting as available
- Video creative guidance for non-skippable, big-screen placements
- Lead and CRM sales-match reporting feasibility review
- Ongoing optimization tied to agreed business signals
PRACTICAL ANSWERS
Questions worth asking
What is the difference between streaming TV and traditional TV advertising?
Streaming TV inventory is served through connected devices and streaming publishers, often with more granular campaign controls and reporting than traditional linear television. Inventory access, quality and measurement still vary by provider.
Can CTV campaigns be optimized to cost per sale?
A reported cost per attributed sale can be useful when exposure and transaction records can be matched responsibly. It should be interpreted alongside match coverage, sales trends and limitations in causal measurement.
Is the lowest CPM the best deal?
Not necessarily. Pricing should be evaluated alongside publisher quality, placement transparency, audience fit, reach and the agreed measurement plan.
START A CONVERSATION
Discuss a streaming TV test.
Tell us what you are trying to change. We will look at the business goal first and recommend a practical next step.
Prefer email? gabriel@3cubedmarketing.com
START WITH A STRATEGYMake the next TV dollar
Build your streaming plan ↗Make the next TV dollar
work harder.
Let's talk audience, creative, placements and what success should actually mean for your business.
PRACTICAL GUIDE
What does CTV measurement actually prove?
See how streaming TV exposure records can be connected to CRM leads and sales, and why attribution is not the same as incremental lift.
Read the CTV-to-CRM measurement guide ↗