WHAT WE DO / DIGITAL MARKETING & GROWTH

Media buying with a business objective.

Google, Microsoft, Meta, YouTube and streaming, planned as one connected growth system.

Media decisions tied to sales, not dashboard activity.

Search captures active demand. Social and video build it. We set clear conversion goals, connect available CRM feedback and manage budgets based on which campaigns produce qualified opportunities.

Search advertising

Reach people actively researching what you sell across Google and Microsoft.

Paid social

Creative-led campaigns across Meta and other relevant social platforms.

Video and streaming

Build demand with YouTube, connected TV and coordinated audience strategies.

Optimization that matters

Connect lead quality, appointments and sales data to media decisions where available.

PAID MEDIA WITH A CLEAR BUSINESS OUTCOME

The channel mix follows the customer journey.

Search, social, video and programmatic advertising solve different problems. Search often meets customers who are already looking. Social and video can make people aware of a company before they are ready to search. We choose the mix based on buyer behavior, budget, available creative and how a business defines a valuable customer.

How the work comes together

Audit what is being measured

Before increasing spend, we review campaign structure, conversion definitions, landing pages and the quality of leads reported to the platforms. A cheap form fill is not necessarily a promising customer.

Build a channel plan

We identify where buying intent already exists and where demand must be created. Google and Microsoft can capture high-intent searches; Meta, YouTube and programmatic placements can reach relevant audiences earlier in the decision process.

Run purposeful tests

Creative, landing-page messages, search themes, location targeting and audience signals become testable variables. We change one meaningful assumption at a time where feasible rather than treating every variation as a new strategy.

Optimize for downstream outcomes

When a business can share qualified-call, appointment or CRM sales stages appropriately, we use those signals to judge which campaigns are worth more investment. We report limitations when data is incomplete.

WHAT'S IN SCOPE

Built around your goals, not a fixed checklist.

Every engagement starts with a conversation about the business problem, what data and assets are already available, and what would make the work worth doing.

Typical work includes

Media strategy and budget allocation by channel
Google and Microsoft paid-search campaign management
Meta, YouTube and relevant programmatic/video activation
Creative testing and landing-page recommendations
Reporting tied to qualified leads and sales stages where data supports it

PRACTICAL ANSWERS

Questions worth asking

Which advertising platform is best for my company?

It depends on whether customers are already looking for your service, how long the decision takes and what channels you can measure reliably. We would rather recommend a smaller focused mix than sell every platform.

Do you include landing pages and creative?

We evaluate the full conversion path. Depending on the engagement, that can include creative production, landing-page improvements or coordination with your existing web team.

Can you use closed sales data instead of just leads?

Often, when the CRM structure, permissions and platform integrations support it. We verify match quality and attribution limitations rather than presenting a closed sale as automatically caused by one ad.

START A CONVERSATION

Discuss your media strategy.

Tell us what you are trying to change. We will look at the business goal first and recommend a practical next step.

Prefer email? gabriel@3cubedmarketing.com

Let’s review your current media mix.

We can start with spend, channels and the outcomes you are trying to improve.

Start a conversation ↗