Automotive · Representative Case Study
From streaming TV to showroom sales.
An integrated automotive media assignment designed to give dealership leadership a clearer view of the path from advertising exposure to real-world demand.
Industry
Automotive
Capabilities
CTV + streaming media
Paid search
Paid social + programmatic
Measurement + reporting
Project / Challenge
Make media accountable to the dealership—not just the platform.
TV, search, social and CRM activity were reported separately. The assignment was to create a more useful view of how media related to online activity, dealership visits and offline vehicle purchases.
This is an anonymized, representative case study and does not present verified numerical client outcomes.
Approach
Build the media plan around the buyer journey.
We combined targeted streaming TV with Google, Meta and programmatic media, then aligned available online and offline signals to show how demand moved across the campaign.
Rather than treat one channel as the whole story, the reporting considered the connected path from exposure to search, site activity, dealership visits and purchases.
What We Measured
A clearer view of demand.
Media exposure
Streaming TV and digital delivery across the active media mix.
Customer response
Website visits, Google searches, forms and phone calls.
Business outcomes
Dealership visits, CRM sales and offline vehicle purchases where available.
The result was a stronger basis for evaluating media against showroom activity and sales outcomes—not isolated platform reports.