Restaurant / Food & Dining · Anonymized/Representative Case Study
Taking Streaming TV Measurement Into the Real World
A representative look at how restaurant groups can connect streaming TV exposure to the real-world behavior that follows.
Beyond clicks
Measure the path to a visit
The Problem
An anonymized, representative example of measuring the path from ad exposure to the restaurant visit.
01 The Problem
The visit happens offline
Prior reporting showed impressions, clicks, and online engagement. It could not show whether advertising led to restaurant visits or new customers. The conversion often happened offline after the impression.
02 The Solution
The Solution
We paired targeted streaming TV with digital media around restaurant trade areas, then connected exposure to available online and offline signals.
03 The Result
The Result
The group could evaluate streaming TV alongside performance media and look beyond the click toward the restaurant visit and customer.
One Journey. Many Paths.
A customer may see an ad, search later, and visit in person. Multiple channels can contribute before the conversion happens offline.
01
CTV Ad
A household sees a targeted streaming TV ad.
02
Mobile Search
Interest becomes a search, site visit, or social interaction.
CTV Ad → Mobile Search → Directions → Restaurant Visit → Customer
Channels can contribute in multiple paths, not just the final click.
03
Directions
The customer looks up a location or plans a visit.
04
Restaurant Visit
Available location and first-party data help complete the picture.
Can You Prove What Your Advertising Is Doing?
Your customers do not live inside ad platforms. We connect media exposure to the online and offline actions that matter, so you can make decisions using business outcomes, not just platform metrics.
Anonymized/representative case study. Results vary by market, media mix, available data, and measurement access.