Home Services · Anonymized/Representative Case Study
Measuring Media All the Way to Booked Jobs
A representative example of measuring media against booked appointments, completed jobs and valuable replacements—not just leads.
The Problem
Dashboards did not show the job
Prior agencies delivered dashboards full of leads, calls and form fills. The company still could not see which campaigns produced booked appointments, completed jobs or valuable replacements.
A homeowner may see an ad, search later during an emergency, then call. Last-click reporting often credits the final search and misses the media that helped create demand.
Measure the job, not merely the lead.
01 THE PROBLEM
This anonymized, representative case study contains no client-specific performance claims or unverified metrics.
The Solution
A measurement framework built around the full path from household exposure to completed work.
02 THE SOLUTION
Target demand by geography
We paired targeted streaming TV with search and social, then connected media exposure to the business events that matter after the lead.
CONNECTED OUTCOMES
Connect media to job data
Campaign activity was connected to booked appointments, completed work and replacement opportunities where data was available.
03 THE RESULT
The Result
Management can see which media contributes to completed work and valuable replacements. CTV is evaluated against downstream outcomes, not treated as awareness alone.
The customer journey is bigger than one click
Household exposure, search activity and service outcomes can all contribute to the picture.
01
Household sees CTV ad
Targeted streaming TV introduces the company before an urgent need arises.
02
Google search
When the need becomes immediate, the household searches for a provider.
CTV, search, social and programmatic can each contribute to the path. Measurement should reflect the full journey, not just the final interaction.
03
Call and appointment
The prospect calls or submits a form, then books service.
04
Completed job
Downstream job data provides the business outcome that matters.
Measure marketing against the jobs that actually matter
See how a clearer view of the customer journey can help you evaluate media against real business outcomes.
Representative case study. Results vary by market, media mix and available business data.
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